GPT| SEARCH| AI | DISRUPTION

SEARCH GPT, Have you joined?

PamC/FLYINGMUM
2 min readJul 28, 2024
Photo by Andrew Neel on Unsplash

OpenAI just announced SearchGPT, an AI-powered search engine prototype that combines powerful AI models with information from the Internet to provide users with timely answers from relevant sources — directly challenging Google’s search dominance.

The details:

  • SearchGPT organizes search results into summaries with attribution links and allows for follow-up questions, similar to AI startup Perplexity.
  • The prototype is powered by GPT-4 and will be initially available to 10,000 test users.
  • While still a prototype, the company eventually plans to integrate SearchGPT features directly into ChatGPT.
  • To get access to SearchGPT, you need to log into your ChatGPT account, then you can request to join the waitlist here.

Why it matters: OpenAI’s entry into search could disrupt the industry — potentially reshaping how users interact with online information and challenging Google Search’s long-standing dominance. The move also raises questions about data privacy, the future of traditional SEO, and the impact on content creators.

https://openai.com/index/searchgpt-prototype/

“AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”

Nicholas Thompson, CEO of The Atlantic

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